Creative Joy Consultancy Inc.
Welcome to My World
Are you a local business with big dreams?
Are you a global leader looking for deeper impact?
Is your content starring in the ever-changing SEO and generative search universe? I'm here to take you there.
Why Me
My name is Joyeeta Ray ("Joy" to the world! ) - a multimedia storyteller and content strategist with a portfolio that is bigger than this space can fit.
My career began in an advertising agency in India, then travelled to the Far East where my world expanded with the opportunities that came my way. I worked with top multinational ad agencies in Hong Kong and Malaysia, helping international brands become household names. Along the way, I freelanced for the Jakarta Post, led Thailand's first diaspora multimedia magazine as an Editor, became a children's book author and a digital content specialist. With each role, I picked up unique consumer insights that helped me craft high CTR content that lives in conversations to this day.
Over a decade back, I moved to Canada - a country I now call home. Each new opportunity here elevated me from a Writer into an SEO Strategist with a flair for creating content that converts consistently.
If you are looking beyond just keywords and KPIs to words that truly vibe, browse through my recent work samples below. I would love to get to know you better too. Let's connect to grow your business.
Digital Marketing
Won MarCom Gold 2018
(Story Concept & Script)
Agency: Ethnicity Multicultural
Client: Public Mobile Video Ads
Multimedia Journalism
Won Top Story (2015 & 2022) through public voting : New Canadian Media. (NCM was awarded for Digital News Journalism in 2022 when I was leading the collective of immigrant journalists as the National Convenor and Communications Planner.)
Awards & Recognitions
Mentorship
Certified as an RBC-TRIEC Mentor
Helping new immigrant marketing professionals to get job-ready in Canada.
Royal Bank Canada (RBC)
2022 - 2025
Full-time · 3 yrs 5 months
Navigated RBC’s dynamic digital landscape to drive consistent growth, innovation, and measurable results across 3 roles.
Senior Manager - Content Marketing (June 2025 - Nov 2025)
My Money Matters blogs & articles- Newcomers Banking- Home Equity Financing
🔍Highlights: SEO & GEO Optimization, Distribution, Governance.
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Keyword strategy, content editing for financial awareness articles and SEO/AI Search optimization to maximize visibility, acquisition and conversions.
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Performance analytics.
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Led presentations to train and update marketing teams on evolving SEO & AI search trends.
Key Published Content: (SEO/AI search strategy, editing, keyword strategy)
My Money Matters Blogs
Senior Manager - SEO & Content Strategy (Sep 2023 - June 2025)
Business Financial Services | Business Credit Cards | Newcomers | International Banking
🔍Highlights:
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Managed a diverse portfolio of high-value clients:
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Applied data-driven insights to optimize RBC’s premier public site pages, driving up to 60% higher conversion rate over top competitors.
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Led bi-monthly training sessions on SEO, GEO and AI search trends.
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Increased SOV (Share of Voice) for targeted keywords up to 14%, reduced bounce rate through high content quality score & increased organic traffic to drive high ROI.
Key Published Pages: (SEO optimization, content edits )
Senior Content Writer - Conversion Optimization (Aug 2022 - Sep 2023)
Assessed and edited low-performing emails and landing pages to boost conversions.
Often exceeded targets by over 60%, driving high ROI.
- Email Marketing optimization to boost CRO (conversion rate optimization) targeting niche audience groups.
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A/B Testing to maximize conversions.
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Competitive analysis to identify gaps and create distinctive content that converts..
New Canadian Media
2015 - 2022
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New Canadian Media (NCM) is an awarded non-profit online newsmedia portal that showcases Canadian multicultural journalism, supported by the Federal Government, National Newsmedia Council & the Canadian Association of Journalists (CAJ).
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I entered through the mentorship program for professional immigrant journalists in 2015 as a freelance senior reporter. In 2020, I was appointed as to lead the collective as the NATIONAL CONVENOR and COMMUNICATIONS PLANNER. after winning the "TOP STORY" award twice (2016 & 2022).
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On June 7, 2024, NCM won the Digital News Innovation Award under my leadership, primarily for their newsletter .and strategic communications.
Links to key multimedia articles below:
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https://newcanadianmedia.ca/culinary-program-helps-syrian-refugees-start-anew/
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https://newcanadianmedia.ca/black-pilot-commands-air-canada-historic-all-black-flight-crew/
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https://newcanadianmedia.ca/canadian-activist-empowers-india-women-to-be-fight-covid/
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https://newcanadianmedia.ca/canadian-seniors-find-ways-to-stay-active-during-pandemic/
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https://newcanadianmedia.ca/why-some-immigrants-make-it-in-canada-while-others-leave/
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https://newcanadianmedia.ca/job-market-for-immigrants-consists-of-minimum-wage-and-moonlighting/
Breezemaxweb Digital Agency
May 2017 - Dec 2019
Full Time Contractor: Senior Content Writer
Mississauga, Ontario, Canada · On-site
BreezeMaxWeb is a Premier Partner with Google.Company
Website: https://breezemaxweb.com
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SEO blogs for over 500 Canadian small & medium sized companies from diverse industries (Healthcare, Automotive, Retail, Education, Beauty & Fitness, Restaurants, Travel & Realtors etc.)
2. Brand launch and developments for the inhouse property management software, Tenix.
Key published blogs:
Cross-Cultural Marketing
2013 - 2017
Key Ad Agencies:
Ethnicity Matters , Toronto
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Public Mobile: Won MarCom Gold 2018 for my campaign for Public Mobile Pay Less for Less video campaign targeting the Canadian South Asian and Filipino diasporas.
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CAA (Canadian Automobile Association): radio scripts.
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CIBC (Global Money Transfer): Video and ad campaigns
Barrett and Welsh, Toronto
Proctor and Gamble everyday: P&G website (lifestyle products) for Canadian South Asian Diaspora.
Pantene shampoo: print ads targeting the South Asian diaspora
Monsoon Communications
No Frills Advertorial
WIND mobile
Cultural IQ
Lennar Luxury Homes (USA & Canada)
Masala Multi-Media Magazine
(Thailand) May 2009 - Dec 2012
Led a multi-national creative team for Thailand's first and biggest multimedia platform for the 300,000 strong Indian disapora and South Asians that included 3 national publications -
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A bi-monthly Masala lifestyle magazine with a print run of 20,000
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A monthly Masala Lite Tabloid with a print run of 20,000
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An Annual Wedding Issue with a print run of 30,000.
* Job responsibilities included end-to-end solutions: from conceptualizing to team management and publication of stories, overseeing photoshoots, writing and editing features, conducting interviews and restaurant reviews.
* Covered community influencers, film celebrities, ambassadors and dignitaries, business executives, and more.
*In just two years, Masala rose to the no. 1 publication in Bangkok, recognized by Dignitaries and the Thai Tourism Authority under my leadership..
Link: http://www.masalathai.com/
Education & Certifications
AI for Business & Marketing (2024 - 2025)
Digital Marketing Institute (DMI)
Digital & Social Media Marketing (2016 - 2018)
George Brown College
Multimedia Journalism (2021 - 2022)
University of Toronto
AI Fundamentals for Digital Marketing
Advanced AI for Marketing & Business
Degree: Bachelors English (Hons.)
University of Delhi (India)
Testimonials
Shelagh Foster (RBC)
Director - Content
March 12 2025
I have had the extreme pleasure of working with Joy and can confidently say she is an exceptional SEO leader. Her expertise in search engine optimization goes beyond best practices—she leverages data analytics to uncover insights that drive measurable business impact.
Joy has a remarkable ability to translate complex data into actionable strategies, optimizing content and technical SEO to improve rankings, traffic, and conversions, making her a master of her craft.
Beyond her technical skills, Joy is also a fantastic business partner. She fosters collaboration across teams, ensuring that SEO is seamlessly integrated with content, product, and marketing initiatives. Her ability to communicate insights effectively makes her an invaluable asset to any organization.
Simon Liu (RBC)
Senior Manger
Oct 9 2024
It was a true joy working with Joy! She is not only an excellent writer but also a clear thinker who brings creativity and compassion into every piece she creates.
Her ability to craft compelling narratives is matched only by her warmth and care for those around her. Whether brainstorming ideas or uplifting the team's spirit, Joy is always eager to lend a hand and improve outcomes. I highly recommend her to any organization looking for a talented, dedicated, and vibrant contributor!
Judy Trinh (CTV News)
Senior Correspondent
June 14 2022
Joyeeta Ray is a dedicated journalist with a flare for finding interesting stories that speak to a diverse audience. She demonstrates thoughtfulness and care when writing about cultural communities and is able to imbue her stories with the context that help explain complex issues. As a mentor for New Canadian Media, I have seen her work patiently with other reporters to guide them towards publishing their best work. True to her name, Joyeeta is collaborative and a joy to work with.
John Stevenson (CulturaliQ)
CEO
August 13 2020
It was my pleasure to work with Joyeeta in the development of a creative strategy for one of our clients. Her enthusiasm, passion for the project was infectious and most importantly she delivered an amazing creative position, tonality, and direction the client loved. I will most definitely recommend her and will continue to work with her in the future.
Gavin Barrett (Barrett and Welsh)
CEO & Founder
September 28 2016
Joyeeta was contracted to work for Barrett and Welsh as Content Writer, on a very challenging and extremely ambitious cross-cultural web project for the world’s largest advertiser: P&G. Joyeeta jumped in at the deep end and to my surprise and relief began to show off in the pool.
She was quick to pick up on the content nuances and quickly understood the demands of this gigantic project. She intuitively wove in brand cues, respected the consumer persona and their journey through this portal and received and applied the creative direction she was given with innate intelligence.
She was unafraid of the extremely rigid schedule and worked long hard hours when it was required. She always brought her best game. Her work and her attitude earned my respect on a 30-article project that would have ground many a writer down. Her spirited optimism and refusal to be intimidated made her a real asset.
Since then she has gone on to write a blog about her experiences as a New Canadian that has received much acclaim - and I am not surprised in the least. If you could use a bright, gungho livewire with a well-developed worldview and a skill for distilling experience and research into very readable content, Joyeeta Dutta Ray is your gal.
Ken Barrett (Senior Editor), Thailand
May 13 2012
Joyeeta has proved to be one of the most creative writers I have encountered in my own 35-year career as an editor. She is outstandingly prolific, with the ability to continually generate new ideas and an apparently limitless energy to carry them out. She can adapt her writing style to whatever is needed, her copy is word perfect, and she always meets deadlines.
Our best issues of the two publications have been produced under her editorship.